"This is meant to be a coaching tool," Thibault Roux, Burger King's chief digital officer, told The Verge. However, he added that the company is also "iterating" the system to detect tone in conversations. Is there a chatbot that can warn Burger King executives about off-putting ideas?
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Russell Brandom has been covering the tech industry since 2012, with a focus on platform policy and emerging technologies. He previously worked at The Verge and Rest of World, and has written for Wired, The Awl and MIT’s Technology Review.